Sunday, November 12, 2006

Rise of Skype

Our IT department was looking to standartise on IM/VOIP solution for challenges so common in today's global environment. After a thorough research, they finalized on Skype.

As I installed Skype and used it for a bit, I become curious by the traction this product is making in the software industry. A great software success story revealed. A little company from little Estonia confidently elbows Microsoft with MSN and confidently climbs up to the top of IM/VOIP market.

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I am excited of the cult the guys are creating around their company. I like the product. I am falling in love with their marketing. Mostly, I admire their enjoying themselves so much. Check out what people at Skype think about Skype . Something to learn from them.

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